Once upon a time, not all that long ago, the only method to research more information on a specific topic was to go to a internet site you knew. This was a period before search engine listings and progress now permits us to enter any keyword or keyword phrase within our browser to be presented with data from a seemingly endless list of options.
More and more websites began to emerge because of the major search engines revolution as people realised the possible they created. Search engines like google provided a never before seen way to obtain traffic. Once small, virtually unknown companies like Google and Yahoo grew in popularity since there seemingly limitless power increased and webmasters began to take note of their relevance and importance.
Using their surge in power, search engines like google slowly became mindful of just how important these people were. Because of this rules were established and utilisation of the applications became more controlled.
Today that power is diminishing to some degree as the strength of social networking steps up and in to a world once ruled only by search engine listings. Although search engines like google continue to have the masses running blindly behind the them, social networking is emerging as the front-runner for traffic generation.
Search engines maintain an unprecedented level of popularity but social media now offers services that the major search engines not have or are ever likely too. I believe this is the reason we are going to soon discover social media traffic “out gunning” internet search engine traffic.
Readers Love Social Media Marketing
Users of social media sites like to read about their favourite subjects. They log in to their accounts to engage and find out what’s new in the worlds that interest them. Sci-fi, Television, Books, just about any material you can consider is represented in social networking (SM). When SM users see something of interest, they click on it and visit the blog or site to read more.
More web users are browsing SM sites nowadays than search engine sites. Access to information is simpler and much more engaging. Presentation is much better and through SM sites people can engage in a range of activities all on the 1 time.
Users of SM sites are active because they are curious not because they are seeking to find something specific. Because of this they have an inclination to remain on the sites for prolonged amounts of time, letting them engage and stay in contact with information (and advertising).
Typically with internet search engine traffic people are sent to your website since they are searching for something specific, perhaps researching or looking for a solution to a problem. Visitors who land on the pages therefore are not as likely to stay and search around. Should they don’t find what they may be specifically looking for they have a tendency to maneuver on and continue to seek out what they really want.
Social Networking Traffic is extremely Targeted
The visitors who go to your site from SM platforms like Facebook and twitter are generally highly targeted. They click on what attracts them or what they think may be interesting.
Facebook case research has identified that users are very highly targeted simply because they only click right through to something these people have a very definite interest in. For this reason social media traffic from the source tends to have a much lower bounce rate, higher quantity of page views per visit and as a result an increased conversion into sales or subscriptions.
This tends to be the exact opposite for internet search engine traffic. Unlike social media marketing traffic where users are delivered to what they need they may be only forwarded to sites according to keyword relevance. Furthermore, they can’t set any guidelines about what they might prefer within their first page selections. Internet search engine traffic is based on the major search engines and not through the users own preferences.
Social Networking Traffic is Reliable
With social media traffic, once you begin a following and form relationships with your readers, you’re virtually unstoppable. Have a standard that provides quality, interesting information apnixn your visitors continue to interact and are available back for more. Always consider how smart prospective customers are and exactly how easily they recognise value in the content provided.
With search engine traffic your online visitors can be directed from you at anytime and without you doing anything wrong. It may simply be a point of in which you rank within the search standings and also you could simply be overlooked.
The balance of power remains changing but watch this space. In the future years I do believe we will see a shift away from the significance of internet search engine traffic. I wonder if you agree? Let me know your feelings within the comment box below.