If you’re old enough to consider Kesha’s “Tik Tok,” you may not be “old” by the standard definition-the song only came out in 2009-but you’re probably still too old to know about the other TikTok, the app of the identical name. Teenagers and young adults are the primary users of the application, which can loosely be referred to as a social networking for amateur music videos (users can make their own as well as just watch everyone else’s). If you know regarding it at all, it might be by its former name, Musical.ly. So why is it called something else now? What distinguishes it from the other apps that teens are obsessive about? Is it well worth a billion dollars? And are amateur music videos any good? The solutions to those and more questions can be found below within this self-help guide to TikTok.
What was Musical.ly, and why made it happen change its name to TikTok?
Musical.ly launched in 2014 (it absolutely was founded by Chinese entrepreneurs Alex Zhu and Luyu Yang) and gained a dedicated userbase within the next few years; in November 2017 it was acquired by ByteDance, a Beijing-based media and tech company, for any reported $1 billion. At the time, ByteDance already owned an identical app, TikTok, that had launched in China in 2016. Musical.ly and TikTok were both popular, but each reigned in different parts of the entire world, based on Reuters-the former within the Americas and Europe with 100 million monthly active users (who called themselves “Musers”-it’s unclear if that name will survive), and also the latter in Asia with 500 million of the identical. In fact, Tik Tok Video Download was by far the most downloaded iOS app within the first quarter of this year, per consumer research. ByteDance’s decision to take the 2 apps together as one product was a move toward efficiency, and the company told Reuters it decided that TikTok “better reflects the breadth of content created on our platform that extends beyond music to comedy, performance art and a lot more.” So, during early August, TikTok absorbed Musical.ly-all user accounts and videos were transferred to TikTok, and also the app formerly called Musical.ly ceased to exist. (Due to China’s restrictive internet rules, TikTok remains a standalone app there, where it is through the name Douyin and has over 300 million monthly active users.)
What else changed if the app became TikTok?
Its not all so much! The update notes promised “new creator tools and interactive filters” as well as “bug fixes and satisfaction improvements.” These include the opportunity to post “reactions,” new filters, and background effects. Users were additionally promised usage of content from more countries and much better personalized recommendations. And also since digital mindfulness is very popular right now, the new app will be able to warn users when they’ve been using it for over two hours.
In a video reviewing the new app, YouTuber LifeWithErick noted that the old Musical.ly app indicated in profiles the amount of videos users had on the site and exactly how many videos they had liked, features that disappeared with the update. The camera, the font, and exactly how drafts appear are also different.
How long are TikTok videos?
Like the dearly departed app Vine, Musical.ly encouraged creativity within very specific limits. Rather than the 6 seconds that defined Vine, on Musical.ly, and now TikTok, just a few seconds is the magic number. That’s top of the limit for recording inside the app, but users can string those clips together to make stories as much as 60 seconds long. Users also have the choice of uploading longer videos that were not recorded inside the app.
Exactly what do people do on TikTok? Will it be all lip-synching?
Lip syncs were the original raison d’être of Musical.ly, but the app came into existence known for over just music. (“2017 will be remembered since the year Musical.ly transitioned from an app primarily for posting music videos to a kouuwb social-media and entertainment platform,” the Wall Street Journal wrote in November.) The choice to go with the TikTok platform means that will only be more true going forward.
Dancing is especially big on the app, which makes sense given its musical roots, and tend to be other movement-based activities like gymnastics, cheerleading, and parkour. Comedy is large, though it’s often lip-sync-based comedy, which is something better experienced than explained: Listed here is a video of a girl lip-synching for the viral “catch me outside” clip from your episode in the Dr. Phil show that gave us rapper Bhad Bhabie. Also on the app, media companies like NBCUniversal and Seventeen host short “shows” which are geared towards its young users. Basically, you can look for a little bit of all things there.